Following a three-way agency pitch, biscuit company Bahlsen has appointed global brand experience agency Sense to deliver a nationwide experiential sampling campaign for PiCKUP!, the chocolate biscuit bar with attitude.
Launching this summer, Sense will also be working with the integrated agency Threepipe and Bahlsen’s incumbent PR agency TASTE to deliver a campaign that spans social, PR and digital activity.
Scheduled to launch in May, the activation will share tongue-firmly-in-cheek motivation to encourage snackers to explore what life could bring when adopting a more outgoing, bold attitude – popping up to offer its bold ‘wisdom’ to visitors at key city locations and events, such as Blackpool Pleasure Beach.
“We chose Sense due to their insightful creative strategy and concept, that will engage directly with our core audience of mums, building brand awareness and all-important trial,” explained Bahlsen UK Head of Marketing, Claire Sutton.
Commenting on the campaign, Sense Board Director Sally O’Brien said: “We’ll get PiCKUP! on the shopping list by delivering a memorable trial moment and fully integrated supporting comms.”