SHOULD YOU TREAT PRODUCT SAMPLING AS A STANDALONE EXPERIENTIAL MARKETING CAMPAIGN?
Sampling can exist happily as a standalone, reactive experiential campaign. The most effective campaigns deploy assets from other media, and strengthen the core messages of a brand.
WHAT SIZE BUDGET SHOULD I ALLOCATE TO A PRODUCT SAMPLING CAMPAIGN?
The product, audience and consumption occasion will determine the campaign structure and ultimately the investment and cost per sample. A tactical activity for example that requires limited engagement and explanation of the product, relies on minimal sampling ‘kit’ and can be distributed at high volume in quick succession, would result in a lower cost per sample (CPS) than an activity that sits higher on the engagement and interaction scale.
WHERE SHOULD YOU POSITION YOUR SAMPLING CAMPAIGNS?
Each campaign is unique and multiple factors will affect the shape of the activity. We use proprietary location and demographic tools to research the best locations for the brand and product. The optimal position isn’t always the place with the most footfall.
SHOULD SAMPLING CAMPAIGNS DRIVE PEOPLE ONLINE?
Product sampling is a unique way to engage face to face with potential customers and sharing this experience with others goes hand in hand. In addition to organic shares across social channels by recipients, social mechanics can be added to a campaign structure to encourage further reach.
CAN SENSE’S BRAND AMBASSADORS WORK WITH YOUR TEAM?
Sense has a dedicated business unit, Real People, responsible for providing skill and value matched brand ambassadors to execute product sampling campaigns. They are experienced in reacting to consumer needs, location logistics and sampling volume demands. We actively encourage client brand teams to ‘go back to the floor’ and participate in sampling campaigns to get close to their customers.