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KP Snacks appoints Sense as experiential partner

The home of some of the UK's leading snack brands brings Sense on board to handle brand experiences across its entire range.



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Sense has won the contract to run experiential and trial campaigns across the KP Snacks portfolio following a competitive pitch initially involving eight agencies.

KP Snacks are looking to develop a long-term, exclusive partnership with the agency, with the opportunity for Sense to work across their snack portfolio that includes numerous established and highly popular brands. These range from KP Nuts and Butterkist popcorn to Skips, Nik Naks, Wheat Crunchies, Pom-Bear, Popchips, Hula Hoops and more, along with crisp brands, McCoy’s and Tyrrell’s.

“We’re delighted to be working with Sense across our brand portfolio,” said Kevin McNair, Marketing Director KP Snacks. “We were particularly impressed with the agency’s creative thinking and attention to detail in terms of strategic campaign planning and measurement. Establishing the right chemistry with a partner agency is also incredibly important to us and the Sense team were definitely the best fit. We’re looking forward to running some great experiential and sampling campaigns as well as developing a long and successful relationship.”

Commenting on the appointment, Sense Senior Account Director Jess MacGillivray said: “This is a really exciting business win and a great opportunity to work with some of the biggest and best snack brands in the UK. Our first campaign will be for Popchips and we can’t wait to get started.”