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BROMPTON

Made For You.

Pedalling bikes.



Down

The Challenge.

Raise awareness of Brompton Bikes with their target consumers in UK and Netherlands through their three brand messages: Made for Cities; Made for You; Made in London.

Real world thinking.

We needed to set up a product-centric activation, showcasing the product’s quality and London heritage, in locations that gave us access to Brompton’s key commuter audience.

The Execution.

Brompton bikes are ‘Made in London’ and ‘Made for Cities’ so we showcased these credentials and the range of bikes with promotional stands in commuter train stations, whilst offering key consumers the opportunity to demo them. By letting people try them in their natural environment and experience their quality first hand we proved that Brompton is undoubtedly ‘Made for You’.

The Results.

  • 250+ trials
  • 1000+ engagements & conversations
  • 35% new audience reach

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We achieve measurable results in order for you to make calculated brand decisions.