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COBRA

Flavour Rooms.

Hunger for Fresh Thinking.



Down

The Challenge.

When do you drink Cobra? With a curry of course. But why just then? That’s the question Molson Coors wanted us to ask to challenge the public’s assumptions on Cobra beer, taking them on a tasty journey to explore the brand in a new way.

Real World Thinking.

To show the qualities which make Cobra great for a curry in fact make it great for all food, we had to get people to understand the intricacies of taste.

The Execution.

We enlisted the help of Gary Maclean, 2016 MasterChef: The Professionals Champion, to curate a fusion menu that paired perfectly with Cobra beer – debuted at London Food Month’s Night Market.

With it we created an immersive pairing experience where people could blend different tastes, smells and sounds with Cobra’s beers to discover how the smooth textures enhance any dish. We called it the Cobra Flavour Room and Bar, and even amongst this most discerning of crowds it went down as smooth as the drink itself.

The Results.

  • 27% new users reached
  • 40% went on to buy post activity
  • +28% shift seen in ‘Cobra is a beer I would drink in ANY restaurant’

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