Those figures? London’s statues. We toured the capital clothing these iconic landmarks in toasty red parkas with a call to action stitched into the label. Amongst those wrapped up nice and warm were the statue of refugee children at Liverpool Street and Amy Winehouse. Even if you, like millions of other Londoners, had passed these statues on auto-pilot almost every day of your life, you couldn’t help but do a double take after this.
The message of our activity was so clear it needed no explaining. The only thing left to say was when and where to leave coats. The activity was supported heavily by earned media in titles such as Metro, HuffPost, The Independent, and TimeOut, as well as interviews on radio stations such as Heart and LBC.