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MARRIOTT INTERNATIONAL

Aloft Hotels B2B Opening Reception.

Showcasing the very best of Aloft Hotels to a discerning hospitality audience.



Down

The Challenge.

Showcase the Aloft Hotels brand at the Opening Reception of the world’s leading and largest hotel investment conference (ALIS) to over 2,000 top-tier delegates in Los Angeles.

Real World Thinking.

This audience knows hotels. They frequently attend hospitality conferences and are often left feeling jaded due to the typical corporate event format.

We wanted to shake up this narrative and have our guests feeling invigorated and motivated to invest into this fast growing brand. To do this, we needed to curate an experience that encouraged a real sense of discovery, peppered with surprise and delight moments synonymous with the playful Aloft brand.

The Execution.

We recreated an Aloft Hotel within a 20,000 square feet space, effectively bringing to life the unique spaces, design features, music programming and F&B:

  • A beautifully designed handheld map, resembling an Aloft key card, telling the brand story
  • Aloft Hotels sizzle reel showcasing the properties
  • Stunning bars serving signature tiki cocktails
  • Diverse grab-and-go style food menu
  • A pool scene framed by a Hollywood-esque sunset
  • Performances by The Sturdy Souls and DJ Mia
  • Flipbook photo experience
  • Specially curated Spotify playlist to download highlighting the brands tech pillar
  • Shareable moments to include giant Aloft letters, boozy ice pops served from stunning bar carts, giant games and pro pool players doing tricks

The Results.

“There are many moving parts with this event, and your detailed plan to make this event come to life with a very short window to turn and re-set the room was right on the mark.  In order to turn a 20,000 square foot ballroom in three hours, while creating unique touch points, entertainment elements and décor (while managing a volume of vendors) is a daunting task – but SenseNYC rose to the occasion! Thank you again for being such great partners in the creative, planning and execution.”

Jeff Stutts, Director of Event Management, JW Marriott

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