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Sense helps Apothic Wines invite festival goers to discover their dark side

Innovative wine brand creates festival brand experience to immerse consumers in its unique style and taste. 


Reflecting the wine’s unique taste with intense fruit character and rich flavour, Apothic’s gothic-inspired brand activation visited selected festivals over the summer encouraging revellers to experience its distinctive style and taste.

Inspired by ‘Apotheca’ a mysterious place where wine was blended and stored in ancient times, the wines of Apothic are truly unique. Festival goers were able to taste Apothic Red, featuring dark red fruit flavours with hints of vanilla, and Apothic Dark, featuring blueberry and blackberry flavours with notes of coffee and dark chocolate.

Run by Sense, the Apothic Wine bar had an apothecary feel featuring kooky trinkets that spilt out of the beautifully designed black back bar, a seating area & a close-up magician to help immerse visitors into the mysterious world of Apothic wines.

“The purpose of this real-world experience was to drive awareness and trial of Apothic’s 2 variants, Dark & Red, which they loved and went to stores to buy,” explained Ciara Garratt, Account Manager at Sense.

The Apothic Wine bar visited Foodies Festival from 13-15 July and Festival No 6 from 6-9 September.

Find out more about Apothic Wines.

Find out how Sense has helped Barefoot Wines.