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Sense helps Dark Horse Wine champion the underdog at UK festivals.

Rising wine sector star shows UK festival goers that you should never underestimate a Dark Horse.



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Up-and-coming Californian wine brand Dark Horse Wines targeted three UK festivals this summer with an experiential campaign designed to showcase its range of bold and flavourful wines, while underlining its slogan that you should ‘never underestimate a Dark Horse’.

Against the odds, the dedicated team at Dark Horse, led by visionary winemaker Beth Liston, have quickly taken the brand from an underdog to being a real category contender, winning awards along the way. Very much a dark horse herself, Beth discovered her interest in the world of wine while growing up on California’s Central Coast. During college, she worked in a local tasting room where she fell in love with the craft. She quickly developed a fascination for the combination of art and science that goes hand in hand with making great wines. Beth pours her passion and creativity into Dark Horse’s bold, exciting wines.

Whether you like crisp and herbaceous Sauvignon Blanc, full-bodied Cabernet Sauvignon, or the newly-launched dry rosé, the Dark Horse Wine Bar was the perfect place to soak up the festival atmosphere with friends and enjoy a taste of California.

“We wanted to create a space where festival-goers could relax with a glass of wine and if desired, participate in tasting sessions. The bar was built from steel and reclaimed wood for an industrial edge while additional elements like pallet furniture and wild flowers softened the finish and made it really inviting,” explained Sense Account Manager Ciara Garratt.

The Dark Horse Wine bar was at Standon Calling from 26-29 July, Lost Village from 23-26 August and Festival No. 6 from 6-9 September.