Sense New York Expands to Support Growing Brand Portfolio
NEW YORK, NY, July 23rd, 2019 — Sense New York, part of global brand experience agency Sense, has added three new members to its team in the wake of continued expansion and growth in recent months. Zoe Barker has been appointed as Senior Account Manager, Elisabeth Wilson has been hired as Senior Producer and Nestor Velez has joined as Account Executive.
Wilson joins the senior team to support the increasing number of sophisticated experiential campaigns the agency is running for major brands including Marriott International and The Economist. Previously, she was Executive Producer at experiential agency Grandesign.
Sense New York won the Aloft Hotels business (a Marriott International brand) after a competitive pitch earlier this year. The work consists of a global Homecoming Tour, in partnership with Universal Music Group, which kicks off in the U.S. of August 23rd before making its way to Australia, Spain China, Ireland and the United Arab Emirates. You can find out more about the tour here.
Relocating to the US from London, Barker joins the team servicing the growing account for The Economist. Most recently, she was at UK creative agency The Flash Pack. Velez has a background in virtual reality creative and working with start-ups.
Commenting on the continued expansion of Sense New York, President Sarah Priestman said: “We’re delighted to welcome Zoe, Elisabeth and Nestor to our highly talented US team, which has now triple in size since our launch in 2017. Our expanding portfolio reflects the great work we’ve been doing in the real world for a range of exciting brands, together with the increases in investment being made in experiential marketing within the industry overall.”