Sense has revised the roles of its leadership team to accommodate the rise in briefs coming from outside the UK and position itself for further international growth. The move comes in the wake of Sense’s increasing success and a very strong global business performance in the first quarter of 2019, with new business up 50% year on year.
Current Deputy Managing Director Lou Garrod, the agency’s first employee back in 2005, will move up to the role of Managing Director of Sense London, with current Managing Director Nick Adams assuming the role of Global CEO. Garrod will work alongside the existing Board team, which also sees Sally O’Brien stepping into the role of Commercial Director, while Adams will oversee the agency’s continued global expansion.
“The agency has developed and changed significantly over recent years,” said Adams. “In the past three years, we’ve grown the agency on average by 20% versus the previous period, while our client base and the diversity of experiential work is as broad as it’s ever been. We’ve continued to develop our strategic capabilities, which are paramount in today’s market, and Sense NYC, our US-based office, continues to go from strength to strength as we expand the team to service some significant new client wins.
“Consequently, it felt absolutely the right time to ask Lou to step up to Managing Director, as we embark upon an exciting next phase of development. Since being our first employee, Lou has been a major contributor to the growth and success of Sense over the past 14 years. Her passion for what we do best and her expertise remains at the forefront of the industry, and I know that in her new role her leadership and determination will be key to this next phase of the agency’s growth.”
Commenting on her new role, Garrod, who joined the MAAG Advisory Board last year and leads the New Business Steering Group, said: “I am thrilled to take on this new challenge at an exciting time for Sense, and the industry as a whole, with brand investment in experiential growing each quarter. We have some fantastic campaigns ahead for 2019 and I have the pleasure of working alongside some brilliant, passionate people as these come to fruition.”
Sense’s upcoming campaigns include experiences for a raft of new high-profile clients, including eBay, Bahlsen, KIND and SEA LIFE.