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The Economist: New Summer Activation Featuring Beyond Sausages by Sense New York.



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The Feeding the Future campaign is a part of The Economist’s live content marketing program that aims to attract new readers through creative and provocative experiences. The program, created in collaboration with partner Sense New York (a brand experience agency), aims to educate the public on the facts surrounding their food waste and food production.

An Economist-branded NYC hot dog cart will take to the streets of New York City offering consumers “hot dog style” Beyond Sausages in celebration of Memorial Day (and warmer summer weather). Consumers who participate in the “Fast Forward Food” program will have an opportunity to subscribe to The Economist at an introductory rate of 12 weeks for $12, and as a special gift can opt to have the publication plant a tree on their behalf.

Article Featured in the Drum.