HERE’S WHAT WE KNOW.
REAL WORLD PRESENCE MATTERS.
All marketing communication matters. But some matters more than most. According to PWC, 85% of brand opinion is driven by interactions with brands in the real world. Only 15% is formed by traditional marketing comms. This means brand experience has a big impact. And that gives a huge advantage to the brands who use it effectively.
BRANDS WITHOUT NATURAL PRESENCE NEED TO CREATE IT.
Many brands have a limited natural presence, which restricts their ability to build relationships. That’s why iconic brands like Apple and Red Bull choose to create their real world presence using stores and events. Compare them to other brands in their sectors and you’ll see the impact of the real world.