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OUR PHILOSOPHY

Real World Thinking.

15 years, offices in New York and London, a global client list and over 50 awards along the way, it's safe to say when it comes to brand experience, we've seen it all.



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HERE’S WHAT WE KNOW.

REAL WORLD PRESENCE MATTERS.

All marketing communication matters. But some matters more than most. According to PWC, 85% of brand opinion is driven by interactions with brands in the real world. Only 15% is formed by traditional marketing comms. This means brand experience has a big impact. And that gives a huge advantage to the brands who use it effectively.

BRANDS WITHOUT NATURAL PRESENCE NEED TO CREATE IT.

Many brands have a limited natural presence, which restricts their ability to build relationships. That’s why iconic brands like Apple and Red Bull choose to create their real world presence using stores and events. Compare them to other brands in their sectors and you’ll see the impact of the real world.

GREAT EXPERIENTIAL NEEDS STRATEGY AND SUBSTANCE.

Thought. Rigour. Insight. All values you’d expect from marketing activity. But because brand experience is a newer discipline these things tend to be lacking. Too often the focus is only on the execution and not the thinking behind it, or the results it creates.

DIFFERENT CHALLENGES NEED DIFFERENT APPROACHES.

Experiential is versatile. And because it’s such a broad discipline, there’s no single fixed formula for success. Unlike other agencies, we understand that different challenges need different approaches.

 

We offer three core products, each strategically tailored to your brand's goals.

Experiences

People, meet brand.
Strategic campaigns to shape opinion and build brand affinity.

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Trial

People, meet product.
Tactical campaigns to boost penetration and promote sales.

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Staffing

People, meet people.
Providing the people who'll be the real world face of your brand.

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EXPERIENTIAL MEASUREMENT & RESEARCH (EMR).

EMR is our dedicated approach for measuring and evaluating campaigns. It’s one of the most sophisticated approaches on the market. It gives brands a deeper understanding of the financial and emotional results of their campaigns – no matter what shape they take.

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